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Business use case

Track B2B enquiries, quotes and follow-ups

Connect each customer enquiry to its quote, owner and next action.

B2B sales and services

Business owners, salespeople and sales administrators.

The starting point

A business receives enquiries through email, calls and referrals. Several people take part in a sale: the salesperson clarifies the need, a colleague prepares the quote and a manager approves the terms.

What makes the work harder

Quotes have several versions and follow-ups stay in personal calendars. When a colleague takes over a case, they do not know what was promised or when to contact the customer.

What the team needs

01

Understand the enquiry

Find the need, contacts and terms to clarify.

02

Share the quote

Know which version was sent and approved.

03

Prepare the follow-up

Assign an action and record the customer’s decision.

The workflow in the tool

From enquiry to decision

Tracking connects the sales need with a next action.

  1. 01

    Receive

    Company, contact and enquiry

  2. 02

    Qualify

    Need and terms to clarify

  3. 03

    Propose

    Quote reviewed and sent

  4. 04

    Follow up

    Follow-up or decision recorded

Enquiry
Need · contact
Proposal
Version · approval
Next step
Owner · next action

Where does tracking break down between an enquiry and the response to a quote?

A solution organised into modules

Companies and contacts

Contacts, ownership and conversation history.

Sales enquiries

Need, stage, owner and documents.

Quotes

Versions, approval and proposal status.

Next actions

Due date, follow-up and reason for closure.

Where to start

  • Describe the enquiry workflow
  • Define stages and ownership
  • Check tracking with the sales team

Points to define

  • Access to commercial terms
  • Quote version history
  • Collection limited to useful information

What to check before launch

  • Each open enquiry has an owner.
  • The sent quote version remains identifiable.
  • Taking over a case reveals its next action.

What the tool should make easier

Prepare the next conversation with the right quote, context and clear ownership.

Let’s build a tool that fits your organisation.

Where does tracking break down between an enquiry and the response to a quote?